Primare stands for design, quality, prestige and performance - the world over.

The first range of Primare product set the standard for others to follow. It was the brainchild of a leading Danish industrial designer called Bo Christensen. He realised that you could have extraordinary hi-fi product, which made captivating sound, and extraordinary design, which was beautiful to look at, in the same sleekly contoured chassis.

Now, in the early years of the 21st Century, Primare’s desire to innovate is ever more emphatically expressed by an expanding range of advanced designs, reinforced by its core philosophies: high performance, bullet-proof build, and unrivalled aesthetic appeal.

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